In this episode of Cars For A Living we had the chance to do a full interview with Mike Murray, Associate Publisher for Performance Business magazine. Performance Business is a monthly magazine written to serve the racing and street performance markets, specifically to help performance retailers, tuners and engine builders get the information they need to stay ahead of their competition.
Long story short, the purpose of it is to give shop owners and retailers an inside scoop on how to better sell products they already have in inventory, deal with distributors, and just do business better.
In short, if you’re listening to this show, it’s a business magazine you actually need to take – and if you’re a shop you can sign up to get it for FREE. Even better is the fact that it’s intended for ALL types of shops and stores (think trucks, imports, etc.), not just the standard American muscle cars that Dan Kahn and I are into.
Performance Business also recently acquired the annual Hot Rod & Restoration Trade Show with plans to turn that into the annual business event for your product and business aspirations. This year’s show is scheduled for March 14-16, 2013 and will be held in the Indiana Convention Center. There will be plenty of educational seminars and chances to speak with manufacturers and vendors DIRECTLY, and is a much more intimate format than something like a SEMA show.
We also announced a special arrangement during this show that we’ve put together with Performance Business, Mike specifically. Once a month Mike is going to do a 3-minute news segment for the Cars For A Living podcast, announcing the best and most important industry news that he thinks will be valuable to you! He well understands that listeners of this show are (for the most part) people that would like to make their way in to the industry – so he’ll be tailoring his segments around that specifically.
In addition to that, Dan and I announced that beginning next month we’ll start our webinar series, and the first one will cover new media marketing tactics to help YOU learn how to use things like Google Plus and Pinterest to your favor. Stay tuned for more details!
Thanks for the interview Mike – and we look forward to the partnership!